Product Management

  • Influenced and drove buy-in with key stakeholders in Engineering and Marketing for customer value and competitive differentiators for Microsoft's consumer email services. 
  • Drove all aspects of marketing to introduce TI’s chipsets for broadband DSL including pricing, forecasting, brand and value proposition, creative development and collateral, messaging, trade shows and analyst briefings.
  • Developed and launched an information management system at HP/Compaq to share in real-time product specifications, training and repair guides with geographically disbursed resellers to reduce processing time from months to hours. 
  • Influenced 3rd party manufacturers to build cost effective TV tuners to enable users to easily upgrade their PCs to Media Center. Expand market for Microsoft and its OEM partners.

Product Strategy & Planning

  • Transformation of Outlook.com: marketplace situation with customer needs, competitive analysis, and leveraging assets – Office, SkyDrive and Skype.
  • Led field team to analyze the opportunity for Windows devices with teens and youth in India to determine the next billion Windows consumers.
  • Market Opportunity Analysis for cloud feature services for Windows Phone including always up to date mobile email and cloud backup.
  • Researched and analyzed the broadband marketplace and determined product investments for TI's silicon solutions.
  • Due diligence, IP and talent acquisition for HP/Compaq’s entry into networking products to complement server business.
  • Developed IP and business plans for two startups, successfully raised capital.

Global Alliances

  • Orchestrated an industry wide program in partnership with Intel to develop and accelerate 64 bit software on Windows.
  • Re-tooled meaning of the Windows logo requirements and certification program. Re-focused and negotiated with key OEMs (e.g. HP, Dell, Lenovo, Sony, Acer, Samsung) on importance of the Logo Program to ensure a high quality user experience.
  • Built from the ground up partnerships and alliances with OEMs to ensure market readiness for Microsoft’s entry into home entertainment with Windows Media Center.
  • Initiated and grew alliances for TI’s Broadband Access Group, /partnerships with CE manufacturers, OEMs, network equipment vendors and service providers including HP, Dell, Sony, Lenovo, Cisco, Verizon and AT&T to sell through TI’s reference designs.
  • Drove the co-development for HP/Compaq with Microsoft for remote management and “self-healing” technology to increase uptime of a new line of servers that contributed to capturing dominant market share in servers.